Blog
Cold calling, with the data attached.
Short guides on what actually books meetings, written for reps and the people who coach them. Every post ends with something you can practise today.
SDR onboarding plan: a 30-60-90 day template that gets to booked meetings
A week-by-week SDR onboarding plan: what to practise before real dials, what to measure at each stage, and the ramping mistake most managers make.
- Sep 29, 2026, 6 min
The eight cold call objections you will hear most, and what to say
The eight objections that end most cold calls, what each one usually means, and the exact words to acknowledge it, isolate it and get back to the conversation.
objectionscold callingscripts - Sep 28, 2026, 6 min
How to run cold call roleplay that reps do not hate
Why most sales roleplay fails, how to structure sessions reps will actually do (levels, one skill, the prospect decides), and how to score them consistently.
roleplaycoachingonboarding - Sep 27, 2026, 6 min
The reason for the call: the 15 seconds that decide a cold call
Stating why you are calling, specifically and early, is the most reliable move on a cold call. How to build the line, five examples, and what to avoid.
openersscriptscold callingresearch - Sep 26, 2026, 3 min
The best and worst cold call openers, according to 300 million calls
Gong analysed hundreds of millions of cold calls. The opener you were taught is the one that gets you hung up on. Here is what to say instead, and why.
openerscold callingresearch - Sep 24, 2026, 3 min
How to handle "just send me an email" without sending the email
It is the most common brush-off on a cold call and the easiest to fold on. A four-step response, with the exact words, that turns it into a question.
objectionscold calling - Sep 22, 2026, 2 min
How much should an SDR talk on a cold call?
Talk ratio is the most misunderstood cold-call metric. The right number is different from a discovery call, and the monologue length matters more than the ratio.
metricscoachingresearch
Read it, then dial it.
Every technique here works better after ten practice calls. Ten are free.
10 calls, 14 days, work email only