AI sales roleplay software pricing: who publishes a price

Of the six AI sales roleplay vendors a buyer is likely to shortlist, two publish a price on their website and four do not. Exec publishes $20 and $39 per seat per month, billed annually, with a five-seat minimum and a cap on sessions at the lower tier. 100 Dials publishes $79 per seat per month for 40 calls and $159 for 100, monthly, with 20% off for annual. Hyperbound, Second Nature, Nooks and Orum name their tiers and ask you to book a demo for the number. Outdoo publishes a free tier and leaves the paid tiers as custom. That is the whole market answer. The rest of this page is what each vendor does say about how it charges, so you know what the demo is going to tell you before you sit through it.

Everything here was read on the vendors' own websites in October 2026. We do not repeat the figures that third-party blogs claim for quote-only vendors. They contradict each other and none is confirmed by the vendor.

The pricing table

What the quote-only vendors do tell you

A pricing page with no numbers still tells you a lot, if you read the nouns.

Hyperbound's page lists three tiers. Free gives prebuilt roleplays and example scorecards. Practice adds roleplay customisation, reporting and custom scorecards. Perform adds scoring of real calls. The page says licences are priced per user, with volume discounts by team size and additional savings for multi-year agreements. "Multi-year" is the word to notice. A vendor that discounts for three-year terms expects to sell three-year terms.

Second Nature has no pricing page. Its demo page offers pricing options tailored to your specific use case, and its FAQ describes an enterprise package that includes five training sessions covering setup, content creation and integration. Five training sessions is a services engagement. Budget for a rollout, not a login.

Nooks does not sell roleplay on its own. AI Coaching is one of three modules in an outbound platform alongside the parallel dialler and sequencing. Pricing is a custom quote and the company's own blog states a two-seat minimum. If you already run Nooks as your dialler, the roleplay is an upsell conversation. If you do not, you are buying a dialler to get practice calls.

Orum is the same shape. The homepage FAQ says pricing is per user and billed annually, with plans named Launch, Ascend and Ascend Limited, and AI Coaching available as an add-on to any plan. Annual billing with an add-on means the roleplay line on the invoice depends on a dialler contract you may not want.

Outdoo publishes a free tier with 60 minutes of credits and no card, then marks the paid tiers as custom. Exec is the exception among the standalone tools. Its page lists a Free tier of five sessions per user per year, Starter at $20 per seat per month billed annually with a five-seat minimum and ten sessions per user per month, and Professional at $39 with unlimited roleplays and custom rubrics. Exec is built for sales, service and support training together, so the sessions are not all cold calls.

How to compare a seat price with a quote

The mistake buyers make is comparing a published seat price against a verbal one as if they were the same number. They are not, for three reasons.

A quote is for a term. Ask whether it is monthly or annual, whether the number you were given needs a minimum seat count to hold, and what happens to the price at renewal. A published monthly price answers all three on the page.

A quote may not include the calls. Some vendors price by seat and meter usage in credits or minutes. Ask how many practice calls a seat gets per month and what a call costs beyond that. For cold-call practice the number that matters is calls per rep in the first two weeks. In our experience a new SDR runs twenty to forty calls in that fortnight and about ten a week after. That is our observation from teams using a simulator from day one, not an industry figure.

A quote may not include your data. Grounding the AI prospect in your own target accounts or call transcripts is the feature that decides whether reps improve, and on some platforms it sits in a higher tier or a services package. Ask whether it is in the price you were given. Our enablement page describes what grounding in your own calls looks like when it is included.

What a fair per-seat price buys

For a cold-call practice tool, a seat should include a call allowance that covers ramp, a recording and transcript of every call, a scored review on a fixed rubric, and the manager view that turns scores into coaching. On 100 Dials the Starter seat at $79 includes 40 calls, and the Team seat at $159 includes 100, with recordings, transcripts, the six-skill review and the team heatmap on both. The 40-call plan covers a ramping rep's first fortnight with a margin. The 100-call plan is for a floor that practises daily. The pricing page has the EUR figures and the annual discount.

A manager with eight reps can put the whole team on Starter for $632 a month and cancel if the reps do not dial it. That is the comparison worth making against a quote: not the seat price alone, but what it costs to find out whether the tool works. With a published monthly price, the answer is one month. With an annual quote and a services package, the answer is the contract.

The pricing conversation to have in every demo

Whichever vendor you choose, go into the demo with five questions written down. Is the price per seat, per usage or both. Is the term monthly or annual, and is there a minimum seat count. How many calls does a seat get per month and what is the overage. Is grounding in our own data included or a tier above. Can we have the number in writing before the call ends. A vendor that answers all five on its website has made the demo optional, which is itself information about who the product is for. Our comparison of Hyperbound, Second Nature and 100 Dials goes through what each of those three is built for beyond the price.