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100 DialsCold Call Coach

For sales enablement

Your call library is a training ground. Use it.

You have thousands of recorded calls and one rubric in a slide deck. 100 Dials turns the recordings into prospects that talk like your market and turns the rubric into a score on every practice call, for every rep, every week.

Start free trialHow we handle your data

Grounding

Upload a quarter of calls. Prospects start sounding like your buyers.

Drop in CSV exports from Gong, Chorus, Fireflies or your dialer. 100 Dials extracts the objections your market actually raises, in the phrasing it uses, plus tone and the moves that booked meetings.

That digest, never the raw transcript, is injected into every persona and into the grader. Your reps practise against your market's real pushback.

Knowledge page with uploaded transcripts and their digest status

One rubric

Every rep graded the same way, on evidence.

Six dimensions anchored in published cold-call research and weighted toward what books meetings: reason for call, objection handling and the close carry the most.

Each score comes with a rationale quoting the rep's own words, plus deterministic stats the model cannot fudge: talk ratio, longest monologue, questions asked, filler words, time to first objection.

Post-call report with overall score, coach summary, stats and dimension breakdown

Measurement

Skill over time, per rep and per dimension.

Trend lines per rep. Weakest dimension highlighted. Levels recommended on evidence, three calls averaging seven or better, never locked. A team heatmap and an objection league table on the coaching view. CSV export per rep for the QBR instead of anecdotes.

Per-rep view with trend chart and dimension averages

Built for programs, not demos

What enablement teams get that a chatbot doesn't.

  • Real voice, real interruptions

    Full-duplex voice. The prospect cuts in when a rep monologues, the same as a buyer would.

  • Prospect-decided outcomes

    Booked, callback, info requested, rejected or hung up, judged from the prospect's own closing words. No self-reporting.

  • Your targets, your levels

    Real accounts alongside six built-in personas. Three difficulty levels with distinct behavioural briefs.

  • Recordings and transcripts

    Every call is replayable with key moments pinned to the transcript. Delete a call and it is gone, recording included.

  • Objections, tagged

    Twelve objection types tagged on every reviewed call with how the rep handled them, so 'send me an email' has a number, not a feeling.

  • Roles and tenancy

    Owners, managers and reps. Reps see their own calls, or the whole team's when you turn that on. Managers see everything. Enforced in the database.

  • No training on your data

    Your transcripts ground your prospects and nothing else. Delete a source and its digest goes with it.

What to expect

What twenty practice calls should change.

Illustrative targets, not customer results
  • 2.1×
    more meetings booked

    by reps after 20 practice calls, versus their first 20 real dials

  • 9 days
    average ramp to first booked meeting

    for new SDRs, down from about five weeks

  • 83%
    of calls scored within 60 seconds

    with a transcript, six-dimension breakdown and a coach summary

Ground a prospect in your calls this afternoon.

Ten free calls. Upload transcripts during the trial. Work email only.

Start free trialSee pricing

10 calls, 14 days, work email only