For sales managers
Stop ramping reps on your real pipeline.
A new SDR's first fifty dials are the worst calls your prospects will ever get. Give them fifty fake ones first, score every one, and put them on the phones when the numbers say they're ready.
Ramp
Day one to first booked meeting in days, not weeks.
New hires dial the same targets your team is working this quarter. Level 1 builds the opener and the ask. Level 3 is the real thing: a senior buyer who interrupts, challenges and tries to hang up.
Every call ends with a score, a transcript and one concrete thing to do differently. Reps run twenty calls in an afternoon. That used to be a month of burned prospects.

Visibility
See every rep's weakest skill and the objections they fumble.
Six dimensions on every reviewed call, the same rubric for everyone: opener, reason for call, discovery, objection handling, value proposition, close. Weighted the way meetings actually get booked.
The coaching view puts the whole team on one heatmap, weakest first, and ranks every objection prospects raised by how often it was handled cleanly and who struggles with it. The per-rep view shows the trend and every call underneath.

Assignments
Assign the practice before the sequence starts.
Petram outreach begins Monday? Assign three Level 3 calls against the Petram persona by Friday. Progress fills as calls land. Overdue is visible.
Reps see it on their dashboard next to their streak and personal best, so it competes with nothing. Leave a note on any call and it lands there too.

Momentum
Streaks, personal bests, a leaderboard the floor can see.
The loop is call, prospect's verdict, one thing to try, call again. Reviews are one click, so a rep who already knows a call went badly is not forced to sit through the score. Streaks and a weekly board make reps come back on their own.
Every Monday you get the week in one email: calls, bookings, top rep, weakest skill, most mishandled objection.

What to expect
What twenty practice calls should change.
- 2.1×more meetings booked
by reps after 20 practice calls, versus their first 20 real dials
- 9 daysaverage ramp to first booked meeting
for new SDRs, down from about five weeks
- 83%of calls scored within 60 seconds
with a transcript, six-dimension breakdown and a coach summary
Questions managers ask
Straight answers.
- Will reps game it?
- They can try. The prospect decides the outcome from its own words, the grader is calibrated so a nine is rare, the prospect brief is server-checked on every call, and you can read every transcript. Gaming it is harder than just getting better.
- How long does setup take?
- Under ten minutes. Create the workspace, describe what you sell, invite reps. Six practice personas are ready before the first invite is accepted, and the dashboard walks you through the rest.
- Does it replace live coaching?
- No. It replaces the fifty calls you had to listen to before you knew what to coach. The report tells you where to spend your twenty minutes.
- What does it cost?
- Per seat with a monthly call allowance. A new rep typically uses twenty to forty calls in their first two weeks and ten a week after that. See pricing for the numbers.
Put your next hire on the phones a week earlier.
Work email, no card. Your first prospect picks up in under two minutes.
10 calls, 14 days, work email only